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A made-to-measure shirt is the starting point of a coherent wardrobe. A garment built around your body, your taste and the way you live. The collar sits flat. The shoulders fall right where they should. The sleeves end at the exact right place. These are details, but they are what make the difference between a shirt you wear out of habit and a shirt you wear with pleasure.
At Swann, every shirt is cut to order, in fabrics sourced from the finest European weavers, in Italy, England and Switzerland. A unique pattern, built for you.
Large Swallow Collar, Half-Moon Cuffs
Large Swallow Collar, Half-Moon Cuffs
Positano Collar, Half-Moon Cuffs
Hight Ivy Collar, Half-Moon Cuffs
High Amalfi Collar, Half-Moon Cuffs
Hight Ivy Collar, Half-Moon Cuffs
Hight Ivy Collar, Half-Moon Cuffs
Large Swallow Collar, Half-Moon Cuffs
The fabrics we use for our shirts are all composed of natural fibres: Egyptian cotton, Supima, Sea Island, Italian linen, wool and cashmere for the colder months. Each cloth is selected for its hand, its breathability and its comfort when worn.
We work with weavers based in Italy, England and Switzerland, houses that still weave on slow looms to achieve a thread density and a hand impossible to reproduce at speed. Poplin, Oxford, twill, flannel, voile: each weave has its purpose, its season, its character.
Our fabrics in detail
Made to measure is, above all, the freedom to compose. You choose the collar shape from around fifteen styles: Italian for a contemporary look, English spread for classic elegance, cutaway for larger tie knots, button-down for a relaxed silhouette, Mandarin for those who do not wear a tie. The collar is often what makes you feel right, or not, in front of the mirror.
Then come the cuffs, single, French, cocktail, the cut, and the finishing details that give the shirt its personality: embroidered monogram, breast pocket, straight or rounded hem, concealed or classic placket, mother-of-pearl or corozo buttons. Every detail is decided, nothing is imposed.
Our online configurator lets you compose your shirt step by step, see the price in real time and confirm when everything suits you. If you hesitate over a collar or a fabric, our in-store consultants are there to guide you.
Choosing your collar
Compose your shirt online or book an appointment at our Paris (Madeleine) or Bordeaux store. Your first order is covered by our fit guarantee.
Compose my shirt
Two ways to order your bespoke shirt from Swann. The first: go directly through our online configurator, following the measurement guide.
The second, which we recommend for a first order: visit our store. A consultant takes your measurements, lets you feel the fabrics, helps you choose the collar and the finishing details that suit your build and your habits. Your measurements and preferences are then saved in your account, allowing you to reorder online in just a few minutes.
Our made-to-measure shirts start from 168 euros. The price varies depending on the fabric chosen and the finishing options. The bespoke cut itself carries no additional charge.
