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The Bespoke Shirt

Swann Paris is a Parisian made-to-measure clothing house founded in 2008. We cut shirts, jackets and suits to order, from our boutiques in Paris, near the Madeleine, and in Bordeaux. The bespoke shirt is our original craft: each piece is cut in natural fabrics, from 168 euros, with a fit guarantee on your first order.

Why wear a made-to-measure shirt

A made-to-measure shirt is the starting point of a coherent wardrobe. A garment built around your body, your taste and the way you live. The collar sits flat. The shoulders fall right where they should. The sleeves end at the exact right place. These are details, but they are what make the difference between a shirt you wear out of habit and a shirt you wear with pleasure.

At Swann, every shirt is cut to order, in fabrics sourced from the finest European weavers, in Italy, England and Switzerland. A unique pattern, built for you.

Shirts

  • Casual
  • Dressed
  • Essentials
  • Fabrics chosen, not simply purchased

    Egyptian cotton, Supima, linen, wool and cashmere

    The fabrics we use for our shirts are all composed of natural fibres: Egyptian cotton, Supima, Sea Island, Italian linen, wool and cashmere for the colder months. Each cloth is selected for its hand, its breathability and its comfort when worn.

    We work with weavers based in Italy, England and Switzerland, houses that still weave on slow looms to achieve a thread density and a hand impossible to reproduce at speed. Poplin, Oxford, twill, flannel, voile: each weave has its purpose, its season, its character.

    Our fabrics in detail
    Bespoke shirt fabrics Swann Paris, Egyptian cotton and Supima

    Measuring: twenty points for a precise cut

    In store or online, with the same accuracy

    We take up to twenty measurements to build your pattern: collar, shoulders, chest, back width, arm length, wrist circumference, torso length. This pattern is saved in your account and reused for every subsequent order.

    If you visit our store in Paris or Bordeaux, a consultant takes your measurements in a few minutes. If you order online, our step-by-step guide walks you through. In both cases, your first shirt is covered by our fit guarantee: if the cut is not right, we carry out the necessary alterations at our expense, or remake the shirt entirely if needed.

    Bespoke shirt measurements Swann Paris

    Collar, cuff, cut: everything is yours to choose

    Composing rather than choosing from what exists

    Made to measure is, above all, the freedom to compose. You choose the collar shape from around thirty styles: Italian for a contemporary look, English spread for classic elegance, cutaway for larger tie knots, button-down for a relaxed silhouette, Mandarin for those who do not wear a tie. The collar is often what makes you feel right, or not, in front of the mirror.

    Then come the cuffs, single, French, cocktail, the cut, and the finishing details that give the shirt its personality: embroidered monogram, breast pocket, straight or rounded hem, concealed or classic placket, mother-of-pearl or corozo buttons. Every detail is decided, nothing is imposed.

    Our online configurator lets you compose your shirt step by step, see the price in real time and confirm when everything suits you. If you hesitate over a collar or a fabric, our in-store consultants are there to guide you.

    Choosing your collar
    Bespoke shirt collars and cuffs Swann Paris
    Bespoke shirt making, workmanship detail

    The making

    Hand-set collar, offset armhole and handkerchief hem

    Our shirts are made in the workshops we have been working with since Swann was founded in 2008. Seams are single-needle stitched on all visible parts. The collars receive a high-quality interlining to ensure they hold their shape over time. Buttonholes are reinforced one by one. Shoulder yokes are carefully assembled to ensure a clean drape, free of tension.

    Every shirt passes through quality control before dispatch. The making takes three to four weeks, the time needed for each piece to be completed properly, without haste.

    Your first bespoke shirt

    Compose your shirt online or book an appointment at our Paris (Madeleine) or Bordeaux store. Your first order is covered by our fit guarantee.

    Bespoke shirt collection Swann Paris SS26

    Compose my shirt

    Online or in store

    Two ways to order your bespoke shirt from Swann. The first: go directly through our online configurator, following the measurement guide.

    The second, which we recommend for a first order: visit our store. A consultant takes your measurements, lets you feel the fabrics, helps you choose the collar and the finishing details that suit your build and your habits. Your measurements and preferences are then saved in your account, allowing you to reorder online in just a few minutes.

    Our made-to-measure shirts start from 168 euros. The price varies depending on the fabric chosen and the finishing options. The bespoke cut itself carries no additional charge.

    Frequently asked questions about made-to-measure shirts

    What is Swann Paris?

    Swann Paris is a French made-to-measure clothing house founded in 2008. It designs shirts, jackets and suits cut to order, and welcomes clients by appointment in Paris, near the Madeleine, and in Bordeaux. The bespoke shirt is its original craft.

    How much does a made-to-measure shirt cost at Swann Paris?

    A Swann Paris made-to-measure shirt starts from 168 euros. The price varies depending on the fabric chosen and the finishing options. The bespoke cut itself carries no additional charge.

    Where can I order a Swann Paris bespoke shirt?

    In two ways: in store by appointment, in Paris (Madeleine) or Bordeaux, where a consultant takes your measurements and helps you choose fabric, collar and finishings; or online through our configurator, following the measurement guide. Your measurements are saved for your future orders.

    How long does a bespoke shirt take?

    The making takes three to four weeks, the time needed to complete each piece properly. Every shirt passes through quality control before dispatch.

    How does the measuring work?

    We take up to twenty measurements to build a unique pattern: collar, shoulders, chest, back width, arm length, wrist circumference, torso length. Your first shirt is covered by our fit guarantee: if the cut is not right, we alter or remake the piece at our expense.

    What fabrics and collars does Swann Paris offer?

    Natural fibres only (Egyptian cotton, Supima, Sea Island, Italian linen, wool and cashmere), woven in Italy, England and Switzerland. The collar is chosen from around fifteen styles (Italian, English spread, cutaway, button-down, Mandarin), as are the cuff, the cut and all the finishings.