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Protection of your personal data

Our customer database has been registered with the CNIL, the French National Commission on Information Technology and Personal Freedom, ever since our website has been only.

We are aware that you are careful about the use of your personal data. We therefore thank you for putting your trust in Swann, and we will be careful to ensure that your personal data is properly protected. By submitting this declaration, you agree that Swann may collect, process, and make use of the personal information referred to hereafter for the purposes set out herein. You have the option to withdraw this consent at any time, in which case the withdrawal of consent shall take effect immediately but shall not apply retrospectively.

Data processor

All processing of personal data provided to Swann or collected by other means is LVA S.A.S., of 1, rue de l’Arcade, 75008 Paris, France is responsible for all processing of personal data provided to Swann, or otherwise collected by them.

What information relating to customers is collected by Swann?

The customer information that we collect is used for purposes of personalisation and continuous improvement of your purchasing experience on We use this information to: process your orders, deliver products and services, process your payment, communicate with you in relation to your orders, our products and services, and promotional offers; to maintain and update our records and your accounts with us; to provide you with editorial content and to recommend products and services that you may be interested in. We also use this information to improve our store and our platform, to prevent or detect fraud or abuse on our website and to enable third parties to supply technical, logistical and other services on our behalf. Some information is nevertheless mandatory to enable Swann to provide its services. We will highlight to you, where necessary, any fields that are categorised as mandatory fields.

You will find details of the types of information that we collect below.

Information that you provide

We collect and record all information that you provide via our website or other means. You can elect not to provide certain information to us; however, this decision may lead to you being unable to receive a number of services and features that we offer. We use the information that you provide for a variety of purposes, including without limitation to deal with your requests, to customise your future purchases, to improve our website and to communicate with you.

Automatically-collected information

Each time that you contact us, we receive certain types of information that we then record. Like many other sites, we use “cookies” among other methods. Accordingly, as soon as you access the website located at, your browser provides certain information to us.

Information relating to e-mail

In order to ensure that our e-mails are as interesting and useful as possible, and if your computer allows this, we are frequently notified when you have opened e-mails from Swann. We also compare our customer lists with those of other companies in order to prevent irrelevant e-mails from being sent to our customers. If you prefer not to receive any e-mails from us, all you have to do is inform us of this via Your account.

Cookies are alphanumeric identifiers that we transfer to your hard disc via your web browser. Cookies allow our system to recognise your browser and to offer you services such as temporarily saving orders placed in your shopping basket for the next time that you return to our website.

The Help section on the toolbar of most browsers indicates how you can reject new “cookies” or receive a message that warns you when they are received, or how to turn off all “cookies.” You can also choose to turn off or delete similar data used by software that acts as an accessory to your browser, such as Flash “cookies,” by changing the configuration of this software or by following the processes for turning off “cookies” shown on the websites of the publishers of this software. Nevertheless, because “cookies” allow you to benefit from certain advanced and/or essential features of the Swann website, we recommend that you leave cookies turned on.

If you leave “cookies” turned on, ensure that you log out if you share a computer with other people.

Does Swann share the information that it receives?

Information relating to our customers represents an important element of our business – but it is not our business to turn this information into a product. We share this information with third parties only in the following circumstances:

Third party service providers

We make use of other companies or independent contractors to provide certain services on our behalf. Examples include the processing of orders, shipment of goods, sending electronic or postal mail, marketing services, processing of payments by bank card, and customer services. These service providers only have access to personal data where it is necessary for them to perform their services, and they are prohibited from making use of this data for any other purpose. Moreover, they are obliged to process this information in accordance with this policy and with any applicable French laws governing the processing of personal information.

Change of control and/or assignment of business

As part of our ongoing business development activities, we and/or other companies controlled by LVA S.A.S may sell or acquire all or part of any business, subsidiary, or business unit such as stores. When such transactions take place, information relating to customers generally forms part of the assets that are assigned or transferred, it being specifically asserted that all existing commitments under the data protection policy shall remain in force (except, of course, where agreed otherwise with the customer). Moreover, in the unlikely event that LVA S.A.S. or any material part thereof is acquired, customer information would similarly be disclosed to the acquiring party.

Protection of Swann and third parties

We disclose the content of customer accounts and any other personal information when we are legally obliged to or if this disclosure is necessary to perform and/or apply the provisions of our General Terms and Conditions of Sale or any other agreement, or in order to protect the rights of Swann or any third parties. This includes, without limitation, the possible exchange of information with other companies or organisations for the purposes of preventing fraud and reducing credit-related risks. Notwithstanding the foregoing, nothing shall authorise the sale, hiring out, sharing or other disclosure of personal information enabling customers to be identified for commercial purposes contrary to the commitments set out in this policy.

By agreement

In all other circumstances, you shall be notified if your information is to be disclosed to any third party and you shall have the option of agreeing to such disclosure.

If we transmit personal data to countries outside the European Economic Area (EEA) in order to share information as set out above, we shall ensure that this information is transmitted in accordance with this policy and with any applicable law relating to personal data.

Is my personal information protected?

We take steps to protect your personal data during transfer, and make use of SSL (Secure Socket Layer) software to encrypt the information that you enter before it is sent.

When an order is confirmed, we only show the last five digits of your bank card. Of course, we transmit the entire card number to the economic entity that processes your payment request.

We maintain physical, technical and organisational security measures in relation to the collection, retention, and disclosure of customers’ personal information. Our security procedures may lead us to request proof of your identity from you before disclosing your personal information with you.

It is important to protect yourself from unauthorised access to your password and your computer. If you share a computer, you must therefore log out of the website each time you have finished using it.

What information do I have the right to access?

Swann provides you with access to a wide range of information relating to your account and your contact with Swann for the sole purpose of reviewing this information and, in certain cases, updating this information. To view examples of this, click here. Please note that this list continues to evolve along with our website.

What options are available to me?

As set out above, you always have the option of declining to provide any information, even if certain information is required to complete a purchase or to use Swann’s services, such as management of your account, your profile, or your order history.

In accordance with Law No. 78-17 of 6 January 1978 relating to Information Technology, Data and Personal Freedom, you have the right to access, modify, correct, or delete information relating to you. You can exercise these rights on the pages listed in the section entitled “What information do I have the right to access?” If you update any information, we will generally retain a copy of the information you originally provided in our records.

If you prefer not to receive any e-mails or other communication from us, all you have to do is inform us of this via Your account.

The Help section on the toolbar of most browsers indicates how you can reject new “cookies” or receive a message that warns you when they are received, or how to turn off all “cookies.” You can also choose to turn off or delete similar data used by software that acts as an accessory to your browser, such as Flash “cookies,” by changing the configuration of this software or by following the processes for turning off “cookies” shown on the websites of the publishers of this software. Nevertheless, because “cookies” allow you to benefit from certain advanced and/or essential features of the Swann website, we recommend that you leave cookies turned on. For example, if you choose to reject all our cookies, you will not be able to add any products to your shopping basket, not proceed to confirm an order or use any of Swann’s products and services that require an account to be opened.

Notices and updates

If you have any questions in relation to the ways in which Swann protects your information, please send us a detailed message and we will try to provide a solution.

Our business continues to evolve and this data protection policy may also change. From time to time, we may need to send you updates in relation to the applicable policy, but we invite you to review our website regularly to keep up to date with the latest changes. Except where specifically provided to the contrary, our data protection policy as well as any legal provisions in force apply to the use of all information that we collect or have collected. We keep our promises, and we will never change our policies and procedures materially in any way that would reduce the protection of customer information previously collected without the consent of the affected customers.

Examples of information collected

Information that you provide to us

You provide information to us when: you make a purchase or carry out a search, you take part in a competition or survey or communicate with our Customer Services Team. This may be the case when you search for a product, place an order or complete the detail of “Your account” (you can however have several accounts if you register by giving a variety of different e-mail addresses) or when you contact us by phone, e-mail, or any other means, create your “Wish List,” when you use other services that allow you to be notified of any offers personally, such as Swann promotional e-mails. This information may include your name, address, and telephone number, information relating to your bank card, the names, addresses and telephone numbers of the recipients of any products purchased, the people that you name via the “Give a Gift” feature (including their address and telephone number) and any e-mails that you send to us.

Automatically collected information

Some examples of information that we collect and analyse include: the IP (Internet Protocol) address that is used to connect your computer to the Internet, receipts showing that you have read and received our e-mails, login details, e-mail addresses, your password, information relating to your computer and your internet connection (for example, the type and version of your browser, your operating system and your device platform), your order history, which we may combine from time to time with information received from other customers in an anonymised format to create functions such as “Best Seller” lists, the complete URL path followed to, via, and from our website, including the date and time, the numbers of “cookies,” the products that you have viewed or searched for, and the fabrics that you have selected. As set out in our section entitled “What are ‘cookies’ all about?” we also use information relating to your browser, such as cookies, Flash cookies (also known as Flash Local Shared Objects) or other similar information for purposes including but not limited to preventing fraudulent use of our site or other purposes as set out above. During the course of certain visits, we may use software tools such as JavaScript to measure and collect information about your session, such as the response time for a particular page, download errors, the duration of visits to certain pages, information relating to your interaction with a page such as scrolling, clicks, and mouse movements, and methods used to browse from a particular page.

Information from other sources

Some examples of information that we receive from other sources include updated information on order and delivery addresses from our couriers and other third parties that we use to update our databases in order to optimise the delivery of your future orders and in order to be sure of being able to contact you as well as information provided by commercial information agencies that we use to prevent or detect fraud and in order to offer financial or banking services to certain customers.

Information to which you have access

Some examples of information to which you may easily access on the Swann website include: Up-to-date information about your recent orders, your personal information (including without limitation your name, e-mail address and password, and your communication preferences), information relating to your account and your payment method (including information relating to bank cards and account access), your preferences relating to information that you wish to receive by e-mail (including promotional e-mails, “Latest Fabrics” e-mails) and personalised advice (including your order history).