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Why buy your made to measure shirts
online at Swann and Oscar?

Finally giving men the freedom to be who they truly are.

98% of our customers would recommend us

9 Reasons behind the success of Swann.

Over the last two years, we have listened to and asked questions of our customers to understand the reasons that drive them to buy their made to measure shirts from Swann, and why they recommend us to other people. Why do renowned tailors send their customers to us for a shirt once they have bought a suit?

89,1% rated us very good
5,9% rated us good
Out of 1134 answers
Survey taken in 2022

9 Reasons


Bespoke customer service

Customer satisfaction at the heart of the business

Customer satisfaction is Swann’s top priority. This is reflected in a bespoke guarantee, deadlines that are met in 98% of cases, a customer team that is still managed by the company’s two founding directors, enhanced product knowledge, and an unparalleled range of fabrics to choose from.


Thinking outside the box

Thinking outside the box

Each day, Swann’s staff are motivated by the opportunity to offer each of their customers a shirt that reflects his needs and which matches his lifestyle. With hundreds of fabrics and over 35 collars, 20 cuff styles and a wide range of other options to choose from, all you have to do is work out who you really are! Draw your inspiration from designs that are regularly offered, then customise them with your own details.


Made in France

A bespoke shirt just feels better

Swann specialises in bespoke, made-to-measure shirts. Each shirt is made in France, and is tailored and assembled for a specific customer to ensure that it fits his profile perfectly – from the circumference of the collar to the length of the sleeves or the fit at the waistline. A shirt that is tailored to its wearer is always smarter and more stylish.


Acknowledged expertise

Acknowledged expertise

A smart measurement algorithm allows you to calculate your measurements based on your height, weight, and age. Order your first shirt with our rapid ordering process, then we’ll save your measurements, pattern, style and favourite fabrics for your future orders. Your shirts are currently manufactured within 35 to 40 working days.


Bespoke measurement guarantee

A fit that suits you

Even though the measurements that are provided are manually checked, Swann understands perfectly that ordering a shirt online can be a sensitive issue and that it may sometimes be necessary to adjust some of the measurements of your first shirt. Swann will, therefore, offer free alterations or remake your shirt completely if required.


Moving forward

Moving forward

At Swann, the shirt is undergoing a constant process of evolution. While the changes only affect the detail, the small details make the difference. Assembly techniques, patterns, the fit of the collar, the ease of putting the shirt on, the stitching on the buttons and many more have never stopped evolving since the business was launched in 2008, constantly changing to meet our customers’ expectations.


An inspirational brand

An inspirational brand

The idea behind Swann, and the company that we built as a result, was to pursue a path that reflected who we were. We built this brand around personalities that embody this state of mind and our fundamental beliefs. Our ambassadors have built their own “made-to-measure” lives that reflect their nature and, in our own humble manner, we aim to share this lifestyle via the shirts that we manufacture.


The world’s best fabrics

A choice of 2,500 fabric styles

Swann buys all its fabrics from the best Italian, Turkish, Portuguese and Japanese cloth manufacturers. We have built preferential relationships with clothiers including Thomas Mason, Albini and Soktas, enabling to offer a range of over 2,500 different product lines, allowing anyone to find his own style at a price to suit!


Founders who are dedicated to the business

An authentic state of mind

Thibault and Vincent, who met at primary school, founded Swann in January 2008. Both are passionate about men’s style, particularly the landmark item — the shirt. Their aim was to provide the best online range of made-to-measure shirts by drawing on an innovative selection of tools.

Swann Founders - Vincent Colin et Thibault and Drouas